Rating: 4.1 out of 5
In this engaging online class, entrepreneur and writer Peter Shankman shares the essentials of creating an effective PR plan for your business. He covers key topics such as crafting the right message for the right channels, interacting with your target audience, identifying the best media outlets and reporters for your story, and leveraging current events to boost awareness about your business. This class is perfect for anyone looking to grow their brand and business affordably and efficiently. PR is not just about social media, and Peter will show you how to make the most of all the outlets available to you.
By the end of this class, you’ll have the knowledge and tools to craft a PR and media strategy that can directly increase sales. Furthermore, you’ll be taught crucial techniques that 99% of businesses don’t even consider, giving you an edge over the competition. If you’re a business owner, entrepreneur, or simply someone interested in growing a brand, this is the class for you. Learn from Peter Shankman and make your business stand out by leveraging the power of effective public relations.
Skillshare usually has a very limited availability of discount codes, so we’re thrilled that we can share this find: a generous 30% off coupon.
Get 12 months of Skillshare premium for 30% off.
Skills you’ll learn
- Crafting the perfect message for appropriate channels
- Understanding PR and audience interaction
- Utilizing humor and action to engage audiences
- Identifying and connecting with relevant media outlets
- Building relationships with key reporters
- Mastering newsjacking techniques
- Developing and executing a successful PR and media strategy
- Leveraging various outlets to grow your brand and business effectively
Discover the captivating world of public relations as Peter Shankman, renowned angel investor, marketer, and HARO Founder, guides you through his insightful 9-lesson course. As you join over a thousand like-minded enthusiasts, engage in the art of utilizing networks to build buzz and confidently elevate your PR game, all the while relishing the exceptional 3.3 out of 4 rated learning experience. Dive into this educational adventure and emerge with an enhanced skill set!